Use value

Value co-creation in the context of service science refers to the value in use or use value of a product and/or service. The use value is dependent on several factors. One of them is product attributes or features of a service. Besides this, of special interest are the impact of the user resources and the user state on the use value. User resources here refers to user knowledge or the ability to source for knowledge as well as other means available that can be used in the extraction of use value from the products and/ or service. User state on the other hand refers to the situation or context of use of the product and/or service. To put it simply, an umbrella will have a high use value for a rainy day (or a very hot and sunny day, if you are anywhere in Malaysia!) but will be of no use value for someone who do not know how to operate it even though it is raining (or totally hot and sunny)! The second situation points out the importance of the users resources in extracting use value.